BIG C Visibility LAB
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Audit Process

Here is what we actually look at in an SEO audit, step by step.

A lot of agencies say they will "do an audit" without ever explaining what that means. This is the simple version of how we inspect a site before deciding what to fix.

Step 1

We check whether Google can actually get into the site.

First we look for crawl and indexing problems. If Google cannot reach pages properly, the rest of the work gets harder fast.

  • Blocked pages
  • Broken links
  • Redirect issues
  • Pages Google is ignoring or not finding

Step 2

We check whether the pages make sense to Google.

A page can exist and still be unclear. We look at titles, headings, page structure, and whether each page is actually about one clear thing.

  • Weak titles
  • Messy heading structure
  • Pages that overlap too much
  • Pages that say too little or say it badly

Step 3

We check whether the site is targeting the right searches.

Sometimes the site is trying to rank for words that do not lead to the right business. Sometimes it is not targeting the obvious searches at all.

  • Service pages missing obvious search intent
  • Keyword targets that are too broad or too vague
  • No clear page for important services
  • Location intent not supported properly

Step 4

We check speed and technical friction.

A slow, clumsy site hurts both rankings and conversions. We look for anything making the site heavier or more frustrating than it should be.

  • Heavy images
  • Script bloat
  • Mobile issues
  • Layout or rendering problems

Step 5

We check whether the site builds enough trust.

SEO brings the visitor in. Trust helps the visitor stay. We look at whether the site feels credible enough once someone arrives.

  • Thin service pages
  • Weak proof
  • Weak visual credibility
  • Missing reassurance at the moments that matter

Step 6

We check the path from visitor to enquiry.

A site can rank and still waste traffic. We look for places where people get confused, stall, or leave without taking the next step.

  • Weak calls to action
  • Forms that ask too much
  • Important actions buried too low
  • No clear path from interest to contact

Step 7

We compare what the site says against what the business actually needs.

Sometimes the site is not broken. It is just out of sync with the business. The services changed, the audience changed, or the positioning changed.

  • Old messaging
  • Old service structure
  • Wrong emphasis
  • No clear business priority in the content

Step 8

We turn the findings into a fix order.

The point of the audit is not a pile of notes. The point is knowing what to fix first, what can wait, and what will likely make the biggest difference.

  • Quick wins
  • Important structural fixes
  • Conversion fixes
  • Longer-term growth work
01 Can Google get in?

If not, we fix access and crawl problems first.

02 Does the site make sense?

If the pages are vague or messy, Google and visitors both struggle.

03 What gets fixed first?

We sort the findings into the order that makes business sense.

Contact the lab

Tell us what needs diagnosing and we’ll reply by email.

If you already know the site feels off, slow, invisible, or hard to convert through, send the details and we will take a look.

This form sends directly to christo@bigcvisibilitylab.com.